SEO, GEO and AEO
Be the answer, on Google and in AI search.
SEO gets your pages ranked on Google. GEO (generative engine optimisation) gets your brand cited in AI answers from ChatGPT, Perplexity and Gemini. AEO (answer engine optimisation) shapes content so it is quoted directly in AI Overviews and featured snippets. Hoppiplus runs all three as one programme, in English and Arabic.
What changes
- Visible for the questions buyers ask before they call
- Named in AI answers alongside, or instead of, competitors
- Organic leads that keep coming when ad spend stops
What you get
- Technical foundation
- Crawlable pages, prerendered HTML, Core Web Vitals, Arabic and English hreflang, sitemaps and llms.txt.
- Entity and schema
- Organization, Service, FAQ and Article structured data so search engines and AI models understand who you are.
- Answer-first content
- Pages that give the answer in the first 60 words and then prove it, which is the format AI engines quote.
- Citation building
- Mentions on the directories, publications and review sites that AI models draw on in your market.
Who it is for
- B2B companies whose buyers research before they call
- Service businesses competing for "best in Dubai" searches
- Brands that want to appear when buyers ask ChatGPT for a recommendation
- Sites with traffic but few enquiries
How we run it
- Baseline
- Measure rankings and test the questions your buyers ask ChatGPT, Perplexity and Gemini to see who gets named today.
- Fix and structure
- Resolve technical issues, add schema and rewrite key pages answer-first.
- Publish and earn
- A monthly content and citation plan aimed at the questions that lead to revenue.
Tools we use
Google Search Console, GA4, Ahrefs, Screaming Frog, Schema.org, llms.txt, Bing Webmaster Tools
Questions
What is the difference between SEO, GEO and AEO?
SEO optimises for ranked links on Google. GEO optimises for being cited in answers generated by models such as ChatGPT and Perplexity. AEO optimises for being quoted directly as the answer in AI Overviews, featured snippets and voice assistants. The same well-structured content serves all three.
How do you measure GEO results?
Every month we run a fixed set of buyer questions through ChatGPT, Perplexity, Gemini and Google AI Overviews and record whether your brand is mentioned or cited, alongside AI referral traffic in GA4.
Do you do Arabic SEO?
Yes. Arabic pages are written natively for how people in the Gulf actually search, with correct hreflang so Google shows each person the right language.
How long does SEO take in the UAE?
Technical fixes can lift visibility within weeks. Competitive commercial terms usually take three to six months of steady content and citation work.
See if this fits.
Send us your current numbers. We will tell you honestly whether this is the right lever and what to expect in the first 90 days.
Email: [email protected]