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Analytics and attribution

Know which campaign made the money.

Hoppiplus sets up GA4, Google Tag Manager, server-side tagging and the Meta Conversions API, then connects CRM outcomes back to the ad platforms so every campaign is judged on qualified leads and revenue. Results sit in live dashboards your leadership can read in two minutes.

What changes

  • One set of numbers marketing and sales agree on
  • Ad platforms that learn from real outcomes
  • Budget decisions made in minutes, not meetings

What you get

Measurement plan
Agreed definitions for a lead, a qualified lead and revenue, and the events that track each.
Tags and consent
GTM, GA4, consent mode and server-side tagging, all documented.
Conversion APIs
Meta Conversions API, Google enhanced conversions and offline conversion imports.
Dashboards
Looker Studio or your BI tool, showing spend, pipeline and revenue by channel.

Who it is for

  • Teams unsure which channel drives sales
  • Advertisers losing conversions to browser privacy changes
  • Leadership that wants one dashboard it trusts
  • Businesses still setting up GA4 properly

How we run it

Audit
Test every tag, event and conversion against real behaviour.
Implement
Fix, rebuild and document tracking end to end.
Report
Dashboards and a monthly read on what to scale and what to cut.

Tools we use

GA4, Google Tag Manager, Server-side GTM, Meta Conversions API, Google enhanced conversions, Looker Studio, BigQuery

Questions

What is the Meta Conversions API?

It sends conversion events from your server or CRM straight to Meta instead of relying only on the browser pixel. It recovers conversions lost to ad blockers and privacy settings, and lets you report qualified leads and sales that happen offline.

Is server-side tracking compliant with privacy rules?

Set up with consent mode and data minimisation, yes. We configure tracking to respect consent choices under UAE, GCC and GDPR requirements.

Can you report on WhatsApp leads?

Yes. WhatsApp conversations started from ads or the website are tagged by source and passed to your CRM and dashboards like any other lead.

See if this fits.

Send us your current numbers. We will tell you honestly whether this is the right lever and what to expect in the first 90 days.

Email: [email protected]

What do you want more of?