+188%
paid subscriptions
An Arabic kids’ app that grew paid subscriptions by 188%
Kids’ education app, GCC
The problem
An Arabic learning and entertainment app for children needed more paying subscribers across the Gulf, not just more downloads.
What we did
- Built one plan across paid social, search and app-store traffic.
- Wrote parent-focused Arabic creative for each market and tested it weekly.
- Optimised toward paid subscriptions instead of installs.
Results
+188% paid subscriptions, GCC rolled out across several markets