White-label Meta Ads

White-label Meta Ads management for Facebook and Instagram

We run your clients’ Facebook and Instagram campaigns through your Business Manager, with a focus on lead quality and clean tracking, and report in your branding.

Start a pilot with one account See pricing

From AED 1,200 per client account per month (about USD 327). Updated October 2026.

Quick answer

What is white-label Meta Ads management?

White-label Meta Ads management means a specialist partner runs your clients' Facebook and Instagram campaigns inside your Business Manager, under your agency's brand. It covers campaign setup, audiences, creative testing, Pixel and Conversions API tracking, optimization and reporting. Your client sees your agency, not the partner.

$90K
monthly Google and Meta budget managed
Real estate, AQUA Developments
829+
qualified investor leads at an average AED 17 cost per lead
Real estate, AQUA Developments
AED 0.28
cost per conversion across 1.28M conversions
Subscription app, Lamsa
188%
paid subscriber growth in six months
Subscription app, Lamsa

Results delivered by Chirag Variya in previous in-house roles. They show the practitioner behind the work and are not a promise of future results.

What we manage in Meta Ads

Lead generation campaigns using instant forms or landing pages.
Click-to-WhatsApp campaigns, with optional AI lead qualification through Maya.
Conversion and sales campaigns, including catalog sales for ecommerce on request.
Audience structure, exclusions and retargeting windows.
Pixel and Conversions API setup, so Meta optimizes on the conversions that matter.
A creative testing plan covering angles, hooks and formats. Creative production is scoped separately.

Optimizing for lead quality, not just cheap leads

Meta's algorithm finds more of whatever it is rewarded for. If it is rewarded for form fills, it finds people who fill in forms. We feed qualified-lead signals back through the Conversions API, or through WhatsApp qualification with Maya, so the campaign learns what a good lead looks like for your client.

Signs of creative fatigue

Frequency climbing while click-through rate falls.
Cost per result rising with no change to budget or audience.
Comments turning negative or repetitive.
One ad taking most of the spend for several weeks.

We rotate in new angles on a regular cadence and retire ads before they drag the account down.

Ad policies and sensitive categories

Meta applies extra restrictions to special ad categories and to health-related claims. We plan targeting and creative around those rules from the start, because a disapproved ad or a restricted ad account costs more than a slower launch.

Access we need

Partner access to your Meta Business Manager, with ad account and page permissions for the client.
Pixel and dataset access for Conversions API work.
Billing stays with you or your client.

How a white-label partnership starts

Step 1
Intro call and audit
A 30 minute call about your clients, platforms and goals. If you have a live account, we audit it and share what we find.
Step 2
Pilot on one client account
Start with a single client so you can judge the work before moving more accounts across.
Step 3
Access through your accounts
You add us as a user in your Google Ads manager account and Meta Business Manager. Nothing moves out of your accounts.
Step 4
Weekly optimization, monthly report
We optimize every week and deliver a monthly report in your branding. You present it as your own.

White-label PPC pricing

Per client account, per month

From AED 1,200

About USD 327. Ad spend is paid by your client directly to Google and Meta.

Campaign management on Google Ads, Meta Ads or both
Conversion tracking setup and health checks
Weekly optimization
Monthly report in your branding
NDA on request
Scope confirmed in writing before the pilot starts

The price covers one client account. Higher spend levels, many campaigns or extra platforms are quoted before the pilot starts, so there are no surprises.

Request a pilot

Frequently asked questions

Do you run Instagram ads as well as Facebook?

Yes. Facebook and Instagram placements are managed together in Meta Ads Manager, and we review placement performance so budget is not wasted on weak placements.

Can you run click-to-WhatsApp campaigns?

Yes. Click-to-WhatsApp is common in the UAE and the wider Gulf. We can also connect it to Maya, our WhatsApp AI agent, to qualify leads before they reach your client’s sales team.

Do you make the ad creatives?

Creative production is scoped separately. We provide the testing plan, angles, hooks and briefs, and can work with your designers or the client’s assets.

What happens if an ad account gets restricted?

We stop making changes, document what triggered the restriction, and work with you on the appeal and a safer setup. Prevention is part of the job, but no agency can promise that Meta will never restrict an account.

Do you work with real estate and healthcare clients?

Yes. We run Meta Ads for clinics and have managed real estate lead generation at scale. Both categories carry extra ad policy and regulator considerations that we plan around.

Who runs your accounts

Chirag Variya is a performance marketer based in Dubai with more than six years in UAE digital marketing across banking, government free zones, real estate, EdTech and SaaS, and a LinkedIn Top Voice for Digital Marketing in the UAE in 2024 and 2025. He runs Google Ads and Meta Ads for clinics and agencies today. See his portfolio at chiragvariya.com.

Start with one client account

Tell us about your agency. You get a reply within one business day, a 30 minute intro call and, if it fits, a pilot on a single account from AED 1,200 per month.