White-label Google Ads
White-label Google Ads management inside your own MCC
We manage your clients’ Google Ads accounts through your manager account, optimize every week and report in your branding. Your client sees your agency. We see the search terms.
From AED 1,200 per client account per month (about USD 327). Updated .
Quick answer
What does white-label Google Ads management include?
It covers an account audit, conversion tracking setup, campaign structure, keyword and negative keyword management, ad copy, bid and budget optimization, and monthly reporting. All of it happens in your manager account (MCC) under your brand, so your client sees your agency and not the partner.
Results from the practitioner who runs your accounts
$90K
monthly Google and Meta budget managed
Real estate, AQUA Developments
829+
qualified investor leads at an average AED 17 cost per lead
Real estate, AQUA Developments
AED 0.28
cost per conversion across 1.28M conversions
Subscription app, Lamsa
188%
paid subscriber growth in six months
Subscription app, Lamsa
Results delivered by Chirag Variya in previous in-house roles. They show the practitioner behind the work and are not a promise of future results.
What we manage in Google Ads
- Search campaigns: structure, match types, negative keywords and responsive search ads.
- Performance Max: asset groups, audience signals and conversion goals, with search term and placement monitoring.
- Demand Gen and YouTube on request.
- Conversion tracking: GA4, Google Tag Manager, enhanced conversions and offline conversion import for lead generation.
- Budget pacing and a weekly search term review.
- Landing page feedback focused on message match and speed. Builds are scoped separately.
How week-to-week optimization works
| When | What we do |
|---|---|
| Every Monday | Check budget pacing, conversion tracking health and anything unusual from the weekend. |
| Every week | Review search terms, add negatives, pause waste and test new ad copy. |
| Every two weeks | Review bids and budgets against cost per lead or return on ad spend targets and shift budget to what converts. |
| Every month | Client-ready report in your branding covering what changed, what worked and what we recommend next. |
| Between reviews | Automated alerts for disapprovals, budget exhaustion and tracking failures, reviewed by the next working day at the latest. |
What we check first when performance drops
- Conversion tracking: a broken tag or a duplicated conversion makes every other number unreliable.
- Budget limits: a campaign capped by budget cannot show for every relevant search.
- Impression share lost to rank versus budget, which tells you whether to fix bids and quality or add spend.
- Search term drift: broad match and Performance Max can wander into low-intent queries.
- Landing page speed and message match, which affect both conversion rate and Quality Score.
- Lead quality, not only lead volume. Cheap leads that never answer the phone are not wins.
Lead generation and ecommerce setups
Lead generation accounts are built around cost per qualified lead. We connect form fills and calls back to your client's CRM where possible, so bidding learns from real outcomes.
Ecommerce accounts are built around return on ad spend and margin. Product feed health and brand search protection are checked every month.
Access we need
- Standard access through your Google Ads manager account.
- Read access to GA4 and Google Tag Manager, with edit access where we are fixing tracking.
- Billing stays with you or your client. We never need billing access.
How a white-label partnership starts
Step 1
Intro call and audit
A 30 minute call about your clients, platforms and goals. If you have a live account, we audit it and share what we find.
Step 2
Pilot on one client account
Start with a single client so you can judge the work before moving more accounts across.
Step 3
Access through your accounts
You add us as a user in your Google Ads manager account and Meta Business Manager. Nothing moves out of your accounts.
Step 4
Weekly optimization, monthly report
We optimize every week and deliver a monthly report in your branding. You present it as your own.
White-label PPC pricing
Per client account, per month
From AED 1,200
About USD 327. Ad spend is paid by your client directly to Google and Meta.
- Campaign management on Google Ads, Meta Ads or both
- Conversion tracking setup and health checks
- Weekly optimization
- Monthly report in your branding
- NDA on request
- Scope confirmed in writing before the pilot starts
The price covers one client account. Higher spend levels, many campaigns or extra platforms are quoted before the pilot starts, so there are no surprises.
Request a pilotFrequently asked questions
Do you need admin access to our Google Ads accounts?
No. Standard access through your manager account (MCC) is enough for campaign management. Billing and payment settings stay with you or your client.
Can you take over an account that is already running?
Yes. We start with an audit of tracking, structure, search terms and budget allocation, share the findings with you, and agree what to change before touching live campaigns.
Do you manage Performance Max campaigns?
Yes. We set up asset groups, audience signals and conversion goals, and monitor search term and placement reports so Performance Max does not spend on low-intent traffic.
Do you manage Google Shopping feeds?
Feed optimization is scoped case by case. For ecommerce clients we review feed health as part of the monthly check and recommend changes that your team or the client’s developer can apply.
How do you use AI and automation?
AI and n8n workflows handle reporting, anomaly alerts and lead routing. Strategy, structure and optimization decisions stay with a human practitioner.
Who runs your accounts
Chirag Variya is a performance marketer based in Dubai with more than six years in UAE digital marketing across banking, government free zones, real estate, EdTech and SaaS, and a LinkedIn Top Voice for Digital Marketing in the UAE in 2024 and 2025. He runs Google Ads and Meta Ads for clinics and agencies today. See his portfolio at chiragvariya.com.
Explore white-label PPC by service and market
Start with one client account
Tell us about your agency. You get a reply within one business day, a 30 minute intro call and, if it fits, a pilot on a single account from AED 1,200 per month.